Marketing & Sales

Behind the growth and success of every organisation is the satisfaction of customers they cater to. Thus, to achieve a sustainable and organic growth, organisations are necessitated to include customer experience and engagement as the important elements in their business models. Enterprises are increasingly relying on data to gather insights on customer behaviour to build ideal consumer persona to offer personalized products and services.

Our Key Offerings

  • Digital Marketing & Sales : Through digital transformation of enterprise and identifying engagement-intensive channels like mobile platform, we discover customer needs and help clients improve their sales strategy through data-driven models and digitization.

  • Intelligent Marketing : By leveraging capabilities and strategies for deploying Artificial Intelligence and Machine Learning, deep customer insights can be generated and orchestrated across the multiple marketing channels.

  • Branding : Our experts help you position your products and services in an approach that puts the spotlight on your overall brand in addition to the underlying communicated value proposition.

  • Marketing Performance : Through effective allocation of marketing budget decisions, we help to maximise the growth potential of all opportunities and engagements.

  • Portfolio Management : Redesign the offerings as per market the customer requirements to transform their experience, with minimal time to market.

Why choose Troy

  • We provide the key tools, KPIs and benchmarks required to visualize the impact of every planned marketing activity.

  • Our experts assist in the creation of strategies that are tailored for each customer through agile data-driven approach.

  • To sustain in the market with dynamic customer demands, we offer development of critical the marketing, analytics, and commercial capabilities.

  • Our unrivalled understanding of business and pricing models across industries and geographies help you advance your pricing strategy.

  • By devising a flexible approach, we help you assess the outcome of initial stages of marketing campaigns and then integrate and adapt changes continuously for pre-defined targets.