Customer Engagement

We provide the expertise and tools that help you figure out what matters most to customers and equip your team to deliver delightful experiences while simplifying processes and eliminating costs. In today’s world, empowering customers becomes a matter of primary importance as it invariably leads to shift in maturity of competitive advantage from being entirely contesting over segmented market share to building incremental value to customers. To prosper, you need to consider a customer-centric marketing model built on unwavering trust and loyalty.

Troy ensures that your venture into personalization towards customers through technology-oriented tools deliver a positive return on investments, converting customers into brand loyalists. By building a sophisticated infrastructure of information, you can ensure the customer event models, product merchandising properties and critical metrics deliver maximum value from technologies. We enable you to consistently direct the digital leadership expertise required to tenaciously innovate and improve customer experience.

Our Key Offerings

  • Customer data-driven Strategies : Uncover customer insights and create intelligent workflows by adding data science and analytics methodologies to customer experience management.

  • Continuous Enhancement : Track and analyse your strategies being implemented and evaluate the results. This ensures that things can be modified regularly to suit your customers’ changing needs and expectation.

  • Customer experience strategy : Successful customer experience strategies should consider the entire customer journey, from customer engagement through issue resolution.

  • Channel Management : Design, implement and fine-tune omni-channel strategies to determine the optimal mix for your customers and your brand.

  • Predictive Segmentation : Identify at-risk, loyal, and upsell-ready customers based on behavioural signals and patterns.

Why choose Troy

  • We help build and manage the pipeline of new ideas that deliver your vision to accelerate customer engagement.

  • We enable you to leverage customer behaviour to make ‘next-right-product’, assortment and optimization, and custom recommendations based on customers buying journey.

  • We deliver proven governance methodologies that are built to reduce risk while handling growth, privacy, and change.

  • Building on customer lifecycles, shopper journeys and marketing context signals, our event attribute frameworks match up moments that matter to your most relevant offers.

  • Defining and implementing a customer data strategy will enable your organization to achieve improved competitiveness, increased loyalty, reduced churn, and effective differentiation.